To be honest, I expected BlogCamp to be a strange place full of mummy bloggers I'd have nothing in common with. I intended to sit quietly in a corner, take a few notes and then dive out the door in time to catch my train home. You'll be pleased to know this wasn't what happened.
I was quick to realise that yes, bloggers have similar problems no matter what subject they talk about! Whether you blog about being a parent, making your own hats or geeky things like me, you're probably wondering if you're using the right platform, if you're making the most out of SEO and exactly how you increase the traffic to your posts. If you're interested in what people said at the event you can read some great summaries from the Talk Talk blog and Joanne Mallon.
I learnt a lot about blogger events from this which I'm hoping to use in my real life as a social media executive type. These are all really obvious things, but without them you're likely to have a room full of pissed off bloggers who'd rather be at home/work than talking with you.
- Get a central location and include idiot proof directions.
- Free the wifi for your guests and make sure the log in details are posted all over the room you're in for people like me who read something once and then forget the details.
- Provide plenty of refreshments, including the non-caffeine variety, and cater for kids in the room too (there were juice boxes aplenty).
- Do something extra, like arrange a delivery of tasty cupcakes.
- Work with a partner that can provide something valuable to the group. The Talk Talk talk was relevant and not simply a sales pitch from the company.
- Pick speakers that will get a debate going in the room and also on Twitter.
- Follow up with everyone who came and share the links after the event.